Bikes vs. Jet

Jet Blue

In a PR stunt intended to take advantage of the so-called “Carmageddon” 405 freeway closure this past weekend in Los Angeles, Jet Blue offered $4 flights across town from Burbank to Long Beach. And, in an exquisite example of one-upmanship, six bicyclists from the Wolfpack Hustle cycling club raced the jet across town and beat it. From the LA. Times:

The cyclists and a blogger aboard the JetBlue flight left at 10:50 a.m. from the same intersection in North Hollywood – with the blogger having to drive to the airport, arriving an hour before the 12:20 p.m. flight, then catching a ride to the aquarium in Long Beach, the finish line. The plane had just taken off when the cyclists arrived.

The Wolfpack Hustle also took advantage of the “race” to raise $7,000 for the Los Angeles County Bicycle Coalition. Great stuff.

 
© 2011 EcoVelo™