From Adventure Cycling Association:
Missoula, Montana — Adventure Cycling Association announced today that its 2011 Build It. Bike It. Be a Part of It. campaign for the U.S. Bicycle Route System (USBRS) surpassed its $30,000 goal, raising over $31,000 for the project during National Bike Month.
Using social media tools, a group of dedicated fundraisers, state partners, and leveraged funds from a diverse roster of business and organizational donors, Adventure Cycling asked cyclists across America to donate $10 or more to help build this national network. In 2010, the first year of the fundraising campaign, Adventure Cycling raised over $27,000.
“This year we saw more than 400 individual donors contribute to the campaign, a big increase over last year,” said Julie Huck, membership director for Adventure Cycling. “The wide spread support for this project is truly inspiring.”
“Core supporters” — individuals who came on as dedicated fundraisers for the campaign — were key in helping reach out to cyclists across the nation through email and various social media platforms. These supporters pledged to help raise funds, and ultimately brought in nearly $8,000 to help Adventure Cycling reach its goal.