J. Livingston at Bend Velo →
Posted 6.3.11 in The Kitchen Sink | Bookmark or Share
That is the best critique of the bike industry yet. Exactly what people want.
Hope he does real well, not just for his sake, but for bike riders as well. To much to hope for that he’ll put a lot of ‘push em out the door’ shops out of business!
I’ve been commuting on my J. Livingston for a couple months now and love it! Having been a rider and commuter for sometime, it’s the first truly comfortable bike I’ve owned. I look forward to riding it each day. It’s great living in a community where there’s a bike shop that specializes in catering to people who want to ride a bike for practical means.
Great business model. The design is pretty good, with the one consistent visual cue (on the frame at least) as the classic looking decal. I love the choice of customers for the video, transitional commuters instead of dyed in the wool types. And the prices seem pretty reasonable.
Obviously labor heavy, I wonder if there’s enough profit to cover all the shop hours (as well as powder coat). In the time it takes to tear down and sandblast a bike, you could build 3 box bikes. Admiration, is what I have, and luck is what they’ll need.
All in all, a smart way to recycle bikes.
I think this is awesome. I’ve come across the idea of ‘repurposing’ before but never in the bike world. This bike shop isn’t just selling bikes, they’re creating a memorial experiences for customers that goes way beyond a simple purchase transaction.
By having customers involved the creation of THEIR bicycle, I think users develop more of an attachment towards the final product. And, I think more apt to appreciate and use their bicycle.
Similar in many ways to “Build a Bear Workship” which has been successful in creating an experience around building a teddy bear. J. Livingston takes it one step further though by adding or making use of older frames that might otherwise end up in a landfill.
EP is a beast! Nice to see he is getting some love on the interwebs
omg! i went to his store right when it opened and it was TINY – glad to see him doing so well! unfortunately i never got my JL bike. will have to go back to bend.