Bike Month: Providing Opportunities for Outreach

Bike Lane

It’s not uncommon for dedicated bicyclists to respond to the beginning of Bike Month with, “Every month is bike month.” I totally get the sentiment, but I think it’s safe to say already committed bicyclists are not the intended audience for the various events going on around the country this month. Bike Month primarily exists to attract the attention of that large majority of people who never give bicycling a thought throughout the rest of the year. Bike Month events create opportunities to share information about the benefits of bike commuting while reaching out to newcomers with technical assitance to ensure they have positive commuting experiences. In other words, Bike Month events provide perhaps the best opportunities of the year to recruit new bike commuters and welcome them into the community!

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