May is Bike Month

May is Bike Month

National Bike Month is fast approaching. The League of American Bicyclists is promoting May 16-20 as National Bike-to-Work Week, and Friday, May 20 as National Bike-to-Work Day. Visit the LAB website to get information about Bike Month events in your area.

Here in Northern California, bike riders from all over the region will once again be able to track their miles during the month of May at the May is Bike Month website. The goal is to reach 1,000,000 total bike miles for the month (last year, the region’s bicyclists logged a total of 1,324,145 miles!):

May is Bike Month challenges people to choose bicycling for all types of trips including those related to work, school, errands, and recreation throughout the six-county Sacramento region (El Dorado, Placer, Sacramento, Sutter, Yolo, and Yuba counties). As a participant you can help the Sacramento region log one million miles, making this a Million Mile May. Take this opportunity to save money, reduce air pollution, exercise, and get involved with your community by bicycling instead of driving.

Bike Month is a great opportunity to introduce your non-biking friends and colleagues to bike commuting and using bicycles for transportation!

Bike Month 2011 at LAB
May is Bike Month (NorCal Region)
Search for an event in your area

10 Responses to “May is Bike Month”

  • Sharper says:

    I love the idea, but I’ve always hated this branding. Every month is bike month or none of them are.

  • Alan says:

    @Sharper

    I believe the greatest value in Bike Month is as an opportunity to draw attention to the idea of bike commuting and draw new people into the fold. I use it as an excuse to get my friends, neighbors, and colleagues on a bike once a year with the hope that it will trigger something deeper that sticks for the long haul.

    Alan

  • Lexica says:

    Every month is bike month or none of them are.

    Gotta disagree on this one. I know that at least two of the people on my Bike to Work Month Team Challenge team don’t ride regularly but have been inspired to get back up on their bikes due to the Bike to Work Month publicity and events.

    Those of us who are year-round riders aren’t the intended audience for Bike to Work Day or Bike to Work Month, it’s the people who don’t ride regularly but who can be inspired to start riding at least a couple of days a month or to ride the bike to the market instead of driving the SUV.

    Besides, what’s wrong with putting more attention on bikes and biking and getting more people aware of it? Nothing I can see.

  • AJ says:

    Alan you hit the nail on the head. Every month is really bike month, but by focusing on May it’s much easier to get new people excited to get out there on a bike. Our surveying has shown that by September most are still riding on a regular basis.

    We are going to up the goal to two million miles this year by the way.

  • Alan says:

    @AJ

    “We are going to up the goal to two million miles this year by the way.”

    Awesome. Thanks for the info…

  • Sharper says:

    Don’t get me wrong; I like any attempt to get people using more bicycles. I don’t like this particular message, but that hasn’t stopped me from trying to figure out how the Sacramento Bike Kitchen can use and support May is Bike Month. I’m also very glad that it feeds Alan’s optimism of getting his colleagues riding, AJ’s numbers show an increase in ridership, and Lexica has coworkers that have kept riding. I’m less glad that the mileage logged at mayisbikemonth.com for the last three years has taken a sharp turn towards “plateaued” after posting year-on-year 50% increases, but maybe the bumped goal will help (when will that be officially announced?).

    That said, I still reserve the right to despise any marketing message that carries the implication that using a bicycle requires something special — special equipment, special know-how, or a special time of year.

  • Donald Bybee says:

    The real goal should not be how many total miles ridden, but how many of those miles substituted for a car trip.
    Sacramento, California

  • Garth says:

    You do not have to approach the message as meaning only May is for bikes. Why not approach and disseminate the message as: “May is bike month, and so are the rest of the months,” or, “Make May your first bike month, of many to come.” Once you get them interested in biking in May, it will carry over to the rest of the year.

    May is eminently suited to capturing new ridership. People are stepping out of their cold winter lairs, and embracing with relief the first feeble rays of a spring sun. They are seeking new outdoor activities, long denied. Why not introduce them to the bike? Show them how much fun cycling in spring can be, as an outlet for all their pent up winter energy. The joys of other months and seasons will, as AJ says, reveal themselves in due course.

    One must begin in some month. May is probably a good one.

    Garth-

  • Jon Grinder says:

    June is Bike Month, in Colorado. May weather is too unpredictable…

  • Sharper says:

    @Garth,

    I may just be oversensitive; my mother was a copy writer and I tend to pick out secondary interpretations and implications from marketing materials the way most people pick plot holes out of bad movies.

    For what it’s worth, I think I did more to promote biking to work in my office by riding all through this winter’s flooded trails and typhoon-like rains than in the last three or four summers combined. At any rate, my co-workers seemed far more interested and engaged, even if my stock answers were, “Meh, it’s just water,” and “is there a reason I shouldn’t’ve?”

 
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