In Retrospect

In Retrospect

The passing of another year always seems to prompt the desire to look back and survey the landscape we’ve left behind. Despite the tough times all around, we managed to hang in there and even expand our horizons a bit in 2010. Following are a few stats and highlights from the past year.


  • Our readership nearly doubled over the past year.
  • Our busiest month ever was November of this year.
  • Our busiest day ever was Novemebr 22, the day we opened voting in the Reader’s Choice portion of the “Why I Ride” Photo Contest.
  • Our #1 referrer over the past year was Google (of course).
  • Our #1 non-search related referrer was Rivendell (interesting!).
  • The top 25 or so outgoing clicks were to our sponsor sites from their banner ads. The #1 non-sponsor related outgoing link was to Surly, followed closely by Cyclelicious.
  • The #1 incoming search engine term was “ecovelo” (of course). The #2 incoming search engine term was “surly long haul trucker” (interesting, again!).
  • Visitors to the site favored the Firefox browser, followed by Safari, then Internet Explorer.
  • A whopping 72% of our visitors live in California.
  • More of our visitors live in San Francisco than any other city, followed by Portland, then Seattle and New York.
  • A disproportionately high percentage of Mac users visited the site.
  • A disproportionately high percentage of college educated males with children visited the site.
  • A majority of visitors browsed the site from work (don’t worry, we won’t tell your boss).


The Photo Contest

The 2010 “Why I Ride” Photo Contest far surpassed our expectations. We received 277 amazing entries from all over the world. This was up from approximately 160 entries in 2009. We added an essay component this year which made the contest even more enjoyable (though, from all reports, much more difficult to judge). Our prize list was bigger than ever, with a Civia bicycle given away as the Grand Prize, and $750 worth of Rivendell gift certificates distributed between the top few photographers. In addition to that, our other sponsors donated a long list of awesome prizes that were distributed among the top group.

What’s in Store

We don’t have any grand plans for 2011 other than to keep doing what we’re doing while striving to polish and perfect the site. We have a number of exciting bikes and accessories lined up for review, a number of interesting people lined up for interviews, a handful of cool sponsors looking to come on board, some new camera lenses to put through their paces, and lots of bike riding and story telling to partake in. Thanks so much for your ongoing support and stick around to see what we have in store for you this coming year!

—Alan & Michael

22 Responses to “In Retrospect”

  • jb says:

    wait a minute. How’d you know I have a kid?

  • Aaron says:

    College educated male with a kid on a mac at work. Wow, you’re good.

    Thanks for the great blog.

  • ethan says:

    Keep it up. Love this site.

  • RDW says:

    Love your blog! Your pictures are inspirational, and I find lots of quality information in your technical articles and reviews. Thanks to both of you and keep up the good work. And Happy New Year!

  • Eddie says:

    Perfect: one last look back while moving forward. Happy New Year!

  • townmouse says:

    But what was your personal highlight? Favourite post, pic, bike, lens?

  • surly John says:

    This college educated male with kids typing on his Mac is not in CA and is not at work. Hah! Seriously though, this is a great blog. If you continue to do what you have been doing I will continue to visit. I enjoy the photos and the writing.

    Happy New Year!

  • Alan says:


    “But what was your personal highlight? Favourite post, pic, bike, lens?”

    Hmmm, let’s see…

    Favorite post? It was way cool to have the opportunity to interview the legendary Joe Breeze. He’s been a hero for over 20 years, and it was a treat to have him featured here on the site.

    Favorite Pic? That would be the sunrise image I used for the Photo Contest and on the cover of the calendar. Interestingly, that pic was captured with my compact digicam, not my SLR. It supports the old adage, “The best camera is the one that’s with you.”

    Favorite Bike? That’ll have to be my Rivendell Sam Hillborne. It’s been a blast dialing it in this year with custom wheels and the recently added Paul Neo-Retro brakes. We’ve also been having a lot of fun with our Bromptons.

    Favorite Lens? Love the Canon EF 85mm f/1.8. I just keep going back to that lens. It has a stellar reputation as a portrait lens, and I’m finding it works exceptionally well for capturing bike portraits too. It’s the equivalent of a 136mm lens on my APS-C body, which is a near-perfect focal length for what I do.

    Happy New Year!

  • Alan says:

    @Ethan, RDW, Eddie, Surly John

    Thanks everyone! Happy New Year to you!


  • ted says:

    Yes, and the old saying “Nice people attract nice people” falls in here somewhere, as I have always enjoyed the ‘comunity’ of comments and commenters that have existed here..great job!

  • Dan says:

    Congrats on a productive new year! BTW: Nov 22 is an auspicious day… among other anniversaries, it’s my birthday!

  • Alan says:


    Thank you, and happy new year!


  • Alan says:


    Happy belted birthday!


  • Pete says:

    Your site site certainly made my 2010 more enjoyable.
    Thanks, and keep it up!

    Happy New Year!


  • Jeff says:

    Happy New Year! Thanks for providing such a great site. I have enjoyed all the resources you have provided. Best of luck in 2011.


  • Alan says:

    @Pete & Jeff

    Thanks, and have a happy and prosperous 2011!


  • matt says:

    just curious, where are you getting your data from? I would imagine far more people view this site than submit information regarding themselves, so… I think you know where I’m going with this…

  • Alan says:


    The demographic data is collected from Alexa and Compete. Both Alexa and Compete are “opt in”; in other words, users volunteer to allow Alexa and Compete to track their web usage. This sample data is then extrapolated to come up with estimates regarding a specific site’s traffic and demographic mix. This is publicly accessible data that these companies collect about all websites, none of which is linked to specific users. You can run free searches on any website using tools at their sites (assuming the website you’re searching gets enough traffic to register in their databases). My understanding is that their demographic data is pretty good, but their traffic numbers are way off, which makes sense.

    Our internal numbers (hits on specific posts, overall site traffic, etc.) are tracked via WordPress Stats and Google Analytics. Again, none of this data is tied to specific visitors, so privacy is not an issue (assuming that was your implication).


  • TS Wu says:

    Very interesting- thanks for sharing the highlights of your web stats. Like many, I enjoy your articles and lush photographs. I even like and click on your ads. My wife keeps wondering why these pages are always up on the home computer, then we went to Rivendell a few days ago and took a Sam and Homer out for a spin, and she’s getting it… :-)

    Couple thoughts: I thought it might be interesting/fun to survey your readers on what pivotal event or experience turned them onto biking (for me, it’d be, at the risk of dating myself, the movie Breaking Away and owning a paper route, or doing decently in a local race in high school). The other is, I ran into a a bike shop called Country Bike, in OH, if you haven’t heard of it. Might be suitable sponsor and a way to broaden your readership. My 2c.

  • Alan says:

    @TS Wu

    Thanks for the kind words!

    “I thought it might be interesting/fun to survey your readers on what pivotal event or experience turned them onto biking (for me, it’d be, at the risk of dating myself, the movie Breaking Away and owning a paper route, or doing decently in a local race in high school).”

    I like that idea. I’ll add it to my “post ideas” doc. BTW – you’ve pegged my age with your reference to Breaking Away… :-)

    And thanks for mentioning Country Bike. I’ve looked at their website, and they do indeed seem like a good fit. I’ll get in touch with them.

    Best regards,

  • Beth L says:

    Hi Alan,

    Thanks for the beautiful place to visit while at work (ahem). You have big shoes to fill (your own!) for this year’s site! But, I know you will delight us all with interesting ideas, observations and pretty pictures. (PS..As for pivotal bike moments, Breaking Away..I remember that! Another pivotal moment for me was a girl in my weightlifting class in the early 80s who raced a Rossin and was the first to wear bike shorts in class on our campus (in the East Bay)! I thought she was so sool and then wondered..what is this bike racing scene, anyway??!! Best you you & yours this year!

  • Adam W says:

    You guys are doing a great job and as a result (hopefully) are encouraging more people to ride more often!

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