Shimano has signed on as title sponsor of the North American Handmade Bike Show (NAHBS) for 2010. From the press release:
INDIANAPOLIS — The North American Handmade Bicycle Show Inc., owner of the world’s leading custom bicycles show, has signed a one-year title sponsorship deal with Shimano American Corporation., the world’s leading bicycle components manufacturer. The correct title of the event is now: Shimano North American Handmade Bicycle Show.
NAHBS founder and show director, Don Walker, said, “Shimano has long been an industry leader, and I am thrilled to have them come on board as the title sponsor of NAHBS! Shimano’s involvement with NAHBS started at our San Jose show in 2006, and they are one of two major players that have been with us consistently since then. Their dedication to innovation and their support of the independent framebuilder is second to none. I couldn’t be happier that they wanted to step up their involvement. I hope this relationship will continue to blossom for years to come!”
Having been involved either as an exhibitor and lower-level sponsor of NAHBS for many years, Shimano recognizes the value in supporting the steadily growing handmade community through this show. NAHBS has served as a contact point for input and feeback from the myriad framebuilders — both commercial and hobbyists — who attend the show. Shimano welcomed the opportunity to step up to the role of leading sponsor.