February 3rd, 2010
The Cadbury Bicycle Factory
In October of last year, the Cadbury company sent 5,000 bicycles to Ghana as part of their Cadbury Cocoa Partnership. The project, called the “Cadbury Bicycle Factory”, raised funds through the sale of Cadbury products in Canada.
“We have been rooted in the African community for over 100 years and today we are as committed as ever to give access to everyday social and economic services we take for granted,” says Luisa Girotto, Vice President Corporate Affairs, Cadbury North America. “In Africa, a bicycle can mean access to clean water, medical care and education. Through The Bicycle Factory program we can improve overall mobility and therefore livelihood and we know Canadians will be empowered to help us realize our goal.”
Cadbury Cocoa Partnership →
The Bicycle Factory →
[via Utility Cycling]
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3 Responses to “The Cadbury Bicycle Factory”
Just a side note on that video. Did you notice that she isn’t wearing a helmet? I am sure that is how it would be in Africa. Great project.
That is an EXCELLENT commercial. Wonderful. To whomever did the commercial, well done.
Looks like a great program.
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