In 2008, Electra introduced the lower end of the market to Dutch-style roadsters with their “Amsterdam” series of bikes that borrowed heavily (stylistically anyway) from that genre. Now, for 2010, they’re introducing a new bike called the “Ticino” that looks to again borrow stylistically from another genre; this time it’s the French “constructeurs” of the mid 20th century.
Electra’s new line: TICINO, a vintage style bike, re-engineered with modern technics and mechanics.
Ticino pays homage to the handbuilt bicycles of the 50′s and 60′s, but does so with the design precision and integrity of today’s materials and manufacturing processes. Period-piece components, not produced in decades - were re-examined: retro-style hubs, cranksets, chainrings, tourist handlebars, brake levers, forks, pedals and rims – Ticino’s retooled parts retain the aesthetics of the originals, but apply highest performance.
View detailed photos here.