The bicycle industry insider’s magazine “Bicycle Retailer and Industry News” has officially acknowledged what we’ve known for quite a while now: bicycles for transportation are the real deal and they’re here to stay. From a recent article:
What does the industry see as the next big thing?
Hint: Industry heavyweight Specialized is launching a stand-alone transportation brand (see story on page 27); Fuji acquired transportation brand Breezer; and Raleigh pared down its enthusiast road and mountain models to greatly expand its transportation and city bike offerings for 2009.
Transportation bikes are beginning to gain the acceptance and sales success that mountain bikes enjoyed in recent years.
“The time is right now. So much has changed in the past few years—the price of gas, global warming and the environmental movement. Everyone is interested in bikes,” said Robin Sansom, Globe brand manager.
“New bike buyers are interested in bikes as transportation, in getting around, running errands or going to their friend’s house,” Sansom added.
According to the article, many retailers have been slow to acknowledge this sea change, but those who have reached out to the new utility/transportation customer base are doing very well. We’re excited to be a part of this growing movement.