This pair of “Bike Safety” public service announcements are creating quite a stir on various bike blogs around the i-net . The first is from the Los Angeles Department of Transportation, the other is from the New York City Department of Transportation.
It’s my opinion that the ads do more harm than good. Most people who aren’t already bicyclists perceive bicycling to be much more dangerous that it actually is; they don’t need a PSA to reinforce their unfounded fears. On the other hand, bicycling enthusiasts already know not to ride against traffic or run head-on into a car traveling at 50 mph (ridiculous). If anything, the ads encourage people to do the most dangerous thing they can possibly do: stay at home in front of the TV and develop heart disease, the number one killer in the United States.
What do you think?