Specialized launched their “Globe” brand of bikes this week in Minneapolis. Those who are familiar with Specialized will know that there are already 5 Globe models in their line-up. The new Globe-branded bikes for 2010 are not to be confused with the existing non-Globe-branded Globe models in the current line-up. Confused a little? Me too.
Fortunately, BikeHugger was at the product launch and they’ve provided substantial coverage to help clear up the confusion. Check out their coverage here. There’s also a Globe Flickr Group set-up where you can see detailed photos of the new bikes.
In a nutshell, the new line-up consists of 5 models: the Roll, a fixed gear model; the Live, which comes outfitted with a front cargo rack; the Haul, which comes outfitted with a welded-on, integrated rear rack; and the Carmel and Vienna, both of which were brought forward from the existing line.
When asked about specifications, pricing, and delivery dates, DL Byron at BikeHugger said, “Those are subject to change, so check their site. They’re expecting these in stores in August.”
What I’ve seen so far seems to indicate all of the models will come in at under $1100. Even though some of the details such as wood slats, front cargo racks, etc., appear to be influenced by what Vanilla, Civia, Kogswell, A.N.T., Ahearne, and others have been doing the past couple of years, I don’t see these bikes as direct competition for the existing high-end utility builders. To the contrary, what Globe appears to be doing is bringing the new urban/utility aesthetic down the food chain to a wider audience. This can only be a good thing.