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Posted 3.27.09 in The Kitchen Sink | Bookmark or Share
I appreciate that CSX are trying to amp up their green credentials, but in doing so, they seem to be patronising cyclists and denigrating cycling by suggesting that what you’re seeing is patently ridiculous.
I’m a little dubious of the ultra-greenies who think that HPVs can do it all, so don’t misinterpret what I’m saying here.
However, that advert is somewhat absurd.
It would be like creating an advert that said “Until there’s a train that can move 200,000 tonnes of goods, there’s MegaShip Ocean Freighters!”
You’d use more than one train to move 200,000 tonnes of goods, and you’d use more than one cyclist to move 1 tonne. Easy!
I actually thought the commercial was pretty well done.
For a real world taste take a look at the Bike At Works website ;-)
Yes they do have their limitations but it shows what can be done.
Aaron
3 Responses to “How Tomorrow Moves”
I appreciate that CSX are trying to amp up their green credentials, but in doing so, they seem to be patronising cyclists and denigrating cycling by suggesting that what you’re seeing is patently ridiculous.
I’m a little dubious of the ultra-greenies who think that HPVs can do it all, so don’t misinterpret what I’m saying here.
However, that advert is somewhat absurd.
It would be like creating an advert that said “Until there’s a train that can move 200,000 tonnes of goods, there’s MegaShip Ocean Freighters!”
You’d use more than one train to move 200,000 tonnes of goods, and you’d use more than one cyclist to move 1 tonne. Easy!
I actually thought the commercial was pretty well done.
For a real world taste take a look at the Bike At Works website ;-)
Yes they do have their limitations but it shows what can be done.
Aaron