We’re pleased to welcome our newest sponsor, Planet Bike. We’re ecstatic about having them onboard; their company philosophy is perfectly aligned with our mission here at EcoVelo:
Planet Bike is this idea where people ride bicycles. They ride them to work. They ride them to school. They ride them to the grocery store, to concerts, sporting events, coffee shops, and to grandma’s house, too. The products we design are rooted in this dream and stem from the fact that we live this idea. We ride through day, night, heat, cold, rain and snow. We don’t come up with these products in a boardroom under the sterile glow of fluorescent lights. We design while we ride and we ride with what we design.
The reasons that we love riding and want others to share the love are as numerous as our pedal strokes. Riding in place of driving reduces air and noise pollution. It boosts endorphins and clears the head. Riding strengthens the cardiovascular system, gives you good strong legs, and burns extra calories to boot. Besides all that, it’s a whole heck of a lot of fun.
Just as we are conscious of the way cycling affects people and the environment, we are also aware of the impact that our products have on them. We feel that it is our responsibility to be accountable for our products from production to disposal. This entails everything from ensuring a fair wage for factory workers, designing products to be both durable and fixable, minimizing packaging and using recyclable materials whenever, wherever we can.
Gandhi said, “Be the change that you want to see in the world.” The change we want should be obvious by now, but to be that change we feel that we need to do more than just create products that make it easier for people to bike. That’s why we donate 25% of our profits to grassroots organizations that facilitate the use of bicycles. We want to take part in a transportation revolution and hopefully inspire other companies and individuals to join us.
So lets all ride our bikes and take better care of the planet we live on a little better. That’s really what we’re all about.
Yup, you read it right. Planet Bike donates a full 25% of company profits to grassroots bicycle advocacy groups. Since 1996 they’ve donated over $650,000, and they aim to donate a total of $1,000,000 by 2010. Most of their money goes to the Thunderhead Alliance, a coalition of 128 bicycle advocacy groups that are working together to promote safe bicycling.
Planet Bike is a company worth supporting. They offer excellent products at excellent prices, while supporting the bicycling community in a BIG way.