New Belgium Brewery’s Tour de Fat bike festivals have raised over $800,000 for charity. Now they’re offering to trade your car for a bike.
Grab your bike and slip into your alter-ego because New Belgium’s Tour de Fat will once again be meandering and pandering through 11 western cities spreading the good word about the positive societal offerings of the bicycle. Costumes and decorated bikes reign supreme as the participants come to ride in the bike parade, then gather in the merriment of good music, entertainment, and tasty beer. Amid the hoopla, Tour de Fat raises money — $806,000 to date! — for local charities, increases awareness for reducing your waste stream, signs people up for Team Wonderbike, and culminates in a Car Bike Swap, where the winner gets a custom Black Sheep New Belgium Commuter bike. Admission to the Tour de Fat is free. All profits from beer sales go to local non profit organizations.
It’s a contest, so there will only be one bike traded at each stop on the tour, but it’s a cool promo nonetheless.
WHAT IS THE CAR/BIKE TRADE?
It’s when one fortunate soul hands over their car, title and keys to the Tour de Fat altar in exchange for a bike. Not just any bike, a New Belgium, fully-loaded, hand-crafted, Fort Collins-built commuter bike and trailer. There’s 11 Tour de Fat stops — surely one near you — and that’s 11 car/bike trade opportunities. It’s about weaning yourself off the petroleum teat. It’s about not paying $4.00 for a gallon of gas. It’s about rediscovering the cultural thrill of public transportation.
WHO CAN DO IT?
You! (Maybe). By agreeing to trade your polluting car for a new bike and committing to sparkle-motion, human-powered transport on stage at Tour de Fat, you become an inspiration to the congregation and beyond. Your vehicular cleansing is filmed, as are your car-free trials and triumphs over the following year, causing thousands to idolize your efforts and begin commuting by bike (we hope).