Oh my gosh, real people, in real clothes, riding a bike to get somewhere and get something done… and on TV no less! Love the music, love the imagery, love the subtle “bike sharing” message and the broad cross-section of riders too. Pretty cool, even if it’s an ad from an HMO.
[I know, I know, there’s some wrong way riding, but we forgive them – it’s still great to see a little transportational cycling on national television. —ed.]