I first read about Joe Breeze in the early ’80s in Charlie Kelly’s Fat Tire Flyer, the original mountain bike magazine. He was a key figure in the early development of mountain bikes, bringing his first models to the market in the late ’70s. He was inducted into the Mountain Bike Hall of Fame in its first year of existence (1988).
In recent years, Breeze has been a high-profile advocate for transportational cycling. He was well ahead of the curve in this area as well, introducing fully-equipped commuter bikes to the U.S. market as early as 2002. The larger bike industry has been slow to catch up, but it looks like next year we’re going to see more commuter bikes on the market than ever before. A number of factors are at play here (not the least of which is $4 per gallon gas in the U.S.), but Joe Breeze deserves at least some of the credit.
The latest issue of Urban Velo includes an extended interview with this visionary of the bicycle industry. It’s well worth a read.