A group of enterprising parents, working with their local schools in the London suburb of Richmond and supported by a grant from Transport for London, have developed a bike sharing program for transporting their children to-and-from school. The bikes, all Dutch cargo bikes, are left at one of the schools and can be borrowed for short trips by participating parents. According to organizers, the bikes have been in constant use since the program’s inception.
The program, called “Parents for Pedal Power”, has been so successful that it won the Cycling Community Award from Transport for London. The award “recognises the vital role these initiatives play in making cycling open and accessible to all Londoners.”
See the MSNBC video coverage here.